I heard back from an SE staff member about getting some swag to hand out at INFORMS. (See OR.SE presence at INFORMS?)
In a nutshell:
- There's a chance we can get some StackExchange-branded swag—probably stickers.
- Most likely, though, we'd be getting StackOverflow-branded swag, not SE. Not ideal, but might be the best we can do, and it's better than nothing.
- SE never provides customized marketing for beta sites, so definitely no OR.SE-branded stuff; however:
- She offered to print some OR.SE business cards, with a QR code linking to OR.SE on one side and a description of the site on the other side. We could hand those out at the conference to spread the word.
I definitely think we should ask for the business cards; what's the harm? and it could be very helpful.
Q1: How many business cards should we ask them to print?
INFORMS is usually attended by ~5000 people, so maybe...1000?
Next, we need to think about:
Q2: How should we distribute the cards and (I hope) other swag?
It was a bit too much to hope that SE might sponsor a table/booth at the exhibit hall—that's a non-starter. Maybe we can ask another exhibitor to let us join their booth, give out stuff, and talk to people about OR.SE? One natural fit might be COIN-OR, but I don't think any of the COIN-OR leadership is active on OR.SE, although some of the members are. Maybe there's a general INFORMS table/booth that we could use?
What do you think? INFORMS is right around the corner...
Also: Please see this question about the content of the cards, and provide your feedback.